The Evolution of Pricing: Part 3 – Surcharge
Credit card surcharging is a pricing strategy many merchants adopt to offset the rising costs of credit card processing fees. In simple terms, when a customer pays with a credit card, the merchant adds a fee to the transaction. This surcharge is meant to help cover the cost of card processing fees, which merchants incur […]
How AI in Payments Refine the Fintech Industry
Table of Contents Introduction to AI in Payments Artificial Intelligence (AI) is quietly revolutionizing the world of payments, promising faster, safer, and smarter transactions. From fraud detection to hyper-personalized experiences, AI in payments is reshaping financial services in profound ways. Here’s how AI is creating a smarter, more secure, and seamless payment ecosystem. Fraud Detection […]
The Evolution of Pricing: Part 2 – Understanding Cash Discount
Table of Contents In this second part of our pricing series, we dive into the Cash Discount model, a simple yet effective strategy businesses use to offset credit card processing costs. If you’ve been following our blog, you know we’ve already covered Dual Pricing. Now, let’s break down the Cash Discount concept and its impact […]
The Evolution of Pricing: Part 1 – Dual Pricing
Table of Contents Part 1: Dual Pricing Dual Pricing is a transparent pricing model that gives customers two distinct options at checkout. Cash-paying customers enjoy the merchant’s list price, while those opting for credit or debit cards pay the list price plus a small percentage to cover processing fees. This model not only enhances pricing […]
